Cambridge University Press The Farming Game 2E: Agricultural Management and Marketing

The Farming Game is the agricultural management text for the 21st century. It provides a sophisticated, pragmatic and comprehensive analysis that is designed to give managers the right focus and clear vision necessary to operate a successful agricultural business.

Taking an integrated approach, this revised edition covers all the vital aspects of farm management including finance, investment, decision analysis, economic thinking, growth, risk and marketing. All of the critical management issues are covered.

This is essential reading for those seeking to manage a modern agricultural business and anyone involved in the agricultural supply chain that needs to understand the importance of farms as the core of agribusiness systems.