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South West College ISE Marketing Strategy

  • ISBN: 9780357516300
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
$184.95

Pearson Education Doing Research in Business and Management

  • ISBN: 9781292133522
  • Authors: Mark N.K. Saunders,Philip Lewis,Mark N. K. Saunders
  • Edition: 2
  • Publisher: Pearson Education
  • Publication Date: 20/10/2017
Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. ‘Definition’ boxes explain key terms and ‘Research in practice’ boxes show how the research is used in real life, making this the book you need to successfully complete your project.

$81.35

$69.15

Wiley Global Logistics and Supply Chain Management 4E

  • ISBN: 9781119702993
Global Logistics and Supply Chain Management is a comprehensive, fully up-to-date introduction to the subject. Addressing both practical and strategic perspectives, this revised and updated fourth edition offers readers a balanced and integrated presentation of Logistics and Supply Chain Management (LSCM)concepts, practices, technologies, and applications. Contributions from experts in specific areas of LSCM provide readers with real-world insights on supply chain relationships, transport security, inventory management, supply chain designs, the challenges inherent to globalization and international trade, and more. The text examines how information, materials, products, and services flow across the public and private sectors and around the world. Detailed case studies highlight LSCM practices and strategies in a wide range of contexts, from humanitarian aid and pharmaceutical supply chains to semi-automated distribution centers and port and air cargo logistics. Examples of LSCM in global corporations such as Dell Computer and Jaguar Land Rover highlight the role of new and emerging technologies. This edition features new and expanded discussion of contemporary topics including sustainability, supply chain vulnerability, and reverse logistics, and places greater emphasis on operations management.
$125.95

Routledge The Public Relations Handbook

  • ISBN: 9780367278915
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.
$69.99

Wiley Operations and Supply Management for MBAs, Australia a

  • ISBN: 9781119668107
Wiley Operations and Supply Management for MBAs, Australia a
$131.95

Harvard Business Review Press The Mind of the Leader

  • ISBN: 9781633693425
Harvard Business Review Press The Mind of the Leader
$26.39

Out of stock

$169.95

$25.00

Value Pack Multinational Business Finance, Global Edition + MyLab Finan

  • ISBN: 9780655798606
Value Pack Multinational Business Finance, Global Edition + MyLab Finan
$123.43

Addison Wesley UNIX and Linux System Administration Handbook

  • ISBN: 9780134277554
  • Authors: Evi Nemeth,Garth Snyder,Trent R. Hein,Ben Whaley,Dan Mackin
  • Edition: 5
  • Publisher: Pearson Education
  • Publication Date: 08/08/2017
Addison Wesley UNIX and Linux System Administration Handbook
$87.95

Out of stock

South West College ISE Investments : An Introduction

  • ISBN: 9780357127957
  • Authors: Herbert B. Mayo
  • Edition: 13
  • Publisher: South West College ISE
  • Publication Date: 08/11/2019
South West College ISE Investments : An Introduction

$162.95

$110.00

Routledge Strategic Public Relations Management

  • ISBN: 9780415517690
  • Authors: Erica Weintraub Austin,Bruce Pinkleton
  • Edition: 3
  • Publisher: Taylor & Francis
  • Publication Date: 13/02/2015
Routledge Strategic Public Relations Management

$158.00

$80.00

Princeton University Press Deaths of Despair and the Future of Capitalism

  • ISBN: 9780691207827
  • Authors: Anne Case,Angus Deaton
  • Edition: 1
  • Publisher: Princeton University Press
  • Publication Date: 15/05/2020
Princeton University Press Deaths of Despair and the Future of Capitalism
$22.35

Wiley Understanding Bitcoin

  • ISBN: 9781119019169
  • Authors: Pedro Franco
  • Edition: 1
  • Publisher: John Wiley & Sons (UK)
  • Publication Date: 10/10/2014
Wiley Understanding Bitcoin

$82.95

$53.40

Palgrave UK Print Technology Entrepreneurship

  • ISBN: 9781137020109
  • Authors: N. et al. Evers
  • Edition: 1
  • Publisher: Macmillan Science & Educ. UK
  • Publication Date: 11/03/2014
Palgrave UK Print Technology Entrepreneurship

$85.56

$71.95

South West College ISE Managerial Economics

  • ISBN: 9781337106665
South West College ISE Managerial Economics

$150.21

$125.71

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