- ISBN: 9780367236021
- Authors: Aleksej Heinze,Gordon Fletcher,Ana Cruz
- Edition: 2
- Publisher: Taylor & Francis
- Publication Date: 30/04/2020
This textbook is an up to date, results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides techniques to enable the creation, development and maintenance of a successful digital presence.