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P&C Business Strategic Management: A Competitive Advantage Approach, Conc

  • ISBN: 9781292148496
  • Authors: Fred R. David,Forest R. David
  • Edition: 16
  • Publisher: Pearson Education
  • Publication Date: 30/08/2016
P&C Business Strategic Management: A Competitive Advantage Approach, Conc

$128.95

$90.00

Adaptation - Australia Management Accounting 9E

  • ISBN: 9781743767603
  • Publisher: Adaptation - Australia
  • Publication Date: 23/09/2021
todo

$164.95

$132.00

Hospitality Press Travel and Tour Management

  • ISBN: 9781862505179
  • Authors: Warwick Frost
  • Edition: 1
  • Publisher: Pearson Education
  • Publication Date: 24/11/2003
Hospitality Press Travel and Tour Management
$94.88

McGraw-Hill Education Bank Lending: Theory and Practice 2E

  • ISBN: 9781760421564
This customised textbook, Bank Lending: Theory and Practice 2e is written by Tom Cronje and Apriani Atahau at Curtin University.
$86.48

Routledge Introduction to Sport Marketing

  • ISBN: 9781138022966
  • Authors: Aaron C.T. Smith,Bob Stewart
  • Edition: 2
  • Publisher: Taylor & Francis
  • Publication Date: 06/01/2015

Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in sport marketing. It outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, to planning and implementation. Now in a fully revised and updated

$90.40

Mhe Us Essentials Of Marketing Research

  • ISBN: 9781260575781
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.

$125.96

$60.00

Pearson Education Consumer Behavior, Global Edition

  • ISBN: 9781292269245
  • Authors: Leon G. Schiffman,Joseph L. Wisenblit
  • Edition: 12
  • Publisher: Pearson Education
  • Publication Date: 25/10/2018

For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior

$106.64

$94.27

Stanford University Press Entrepreneurial Finance: Venture Capital, Deal Structure & V

  • ISBN: 9781503603219
Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition illustrates how the theory and methods of finance and economics can be used to guide strategic decision-making. This text prepares readers for a variety of situations that confront stakeholders in the rapidly evolving fields of entrepreneurial finance and venture capital, outlining ways to think from the investor's and entrepreneur's perspectives. Readers will find a unique and direct focus on value creation as the objective of each strategic and financial choice. The authors specifically address the influences of risk and uncertainty on new venture success and investment performance, devoting substantial attention to methods of financial modeling and contract design. Finally, they provide a comprehensive survey of approaches to new venture valuation, with an emphasis on applications.

$134.95

$40.00

Marketing Research

  • ISBN: 9780170438964
5e gives you the knowledge and skills you need to successfully undertake marketing research

$164.95

$130.00

International Relations Theory

  • ISBN: 9781137604460
  • Authors: K. Jorgensen
  • Edition: 2
  • Publisher: Macmillan Science & Educ. UK
  • Publication Date: 23/11/2017
All chapters have been fully revised and updated, and a new chapter on the Human-Nature tradition has been included to reflect the changes within the field. This text is the most up-to-date and informative text on International Relations theory, and is an essential companion for all International Relations students.

$61.28

$51.53

Pearson Education Heg USA Accounting Information Systems, Global Edition

  • ISBN: 9781292353364

ISBN 9781292353364
PUBLISHER Pearson Education Heg USA 
DATE PUBLISHED 2020

$152.85

$129.92

Pearson Education Australia Financial Accounting 9E

  • ISBN: 9780655700326
The 9th Edition of our highly regarded accounting text is here! Financial Accounting continues to provide a classic, solid foundation, while also including a modern and fresh teaching approach that helps students understand the complexities of accounting. The text is renowned for a clear, straightforward approach to the study of accounting for majors students. The new edition has updated content including a focus on ethical issues facing the accounting profession, as well as discussing topical issues such as big corporation data, highlighted in boxes in various chapters. The new edition also offers updates to standards to ensure content is reflective of current contemporary accounting practises, as well as a focus on the skills for employability.
$127.71

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Mhe Us International Financial Management

  • ISBN: 9781260575316
  • Publisher: Mhe Us
  • Publication Date: 17/03/2020
International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first eight editions, it is written based on two tenets: emphasis on the basics and emphasis on a managerial perspective.

$154.95

$50.00

Pearson Education Principles of Marketing

  • ISBN: 9781488626203
This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.

$167.95

$142.76

Pearson Original Australia Communicating for Success (Pearson Original Edition)

  • ISBN: 9780655702399
It is clearer than ever that a degree alone is not a ticket to a job. Employers want graduates who are ‘job ready’ and the skills they rate most highly are communication-related skills. Jobseekers who are articulate and can demonstrate interpersonal skills, teamwork, leadership, problem solving and conflict resolution skills are highly sought after. Graduates do accumulate these skills in the course of their degree studies, but the strongest job candidates are able to identify and articulate their skills to employers. This is a communication skill in itself and is a major area of focus in this edition of Communicating for Success.

$119.85

$90.00

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