Oxford University Press Strategic Communication: Campaign Planning

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Quick Overview

  • ISBN: 9780190303761
  • Authors: James Mahoney
  • Edition: 2
  • Publisher: Oxford University Press ANZ
  • Publication Date: 20/09/2016
Oxford University Press Strategic Communication: Campaign Planning
 
 
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Details

Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories.

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Additional Information

Authors James Mahoney
Barcode 9780190303761
Brand Oxford University Press
Edition 2
ISBN 9780190303761
Publication Date 20/09/2016
Publisher Oxford University Press ANZ