Details
Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories.
Additional Information
Authors | James Mahoney |
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Barcode | 9780190303761 |
Brand | Oxford University Press |
Edition | 2 |
ISBN | 9780190303761 |
Publication Date | 20/09/2016 |
Publisher | Oxford University Press ANZ |