Pearson Education Consumer Behaviour (Australian Edition)

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Quick Overview

  • ISBN: 9781442561533
  • Authors: Leon Schiffman,Leon Schiffman,Aron O'Cass,Angela Paladino,Jamie Carlson
  • Edition: 6
  • Publisher: Pearson Education
  • Publication Date: 15/10/2013
Pearson Education Consumer Behaviour (Australian Edition)
 
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Details

Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies.

In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making.

The 6th Edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local video examples.

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Additional Information

Authors Leon Schiffman,Leon Schiffman,Aron O'Cass,Angela Paladino,Jamie Carlson
Barcode 9781442561533
Brand Pearson Education
Edition 6
ISBN 9781442561533
Publication Date 15/10/2013
Publisher Pearson Education