Pearson Education Digital Business and E-Commerce Management

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sku: 9781292193335

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Quick Overview

  • ISBN: 9781292193335
  • Authors: Dave Chaffey,Tanya Hemphill,David Edmundson-Bird
  • Edition: 7
  • Publisher: Pearson Education
  • Publication Date: 13/06/2019
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
 
 
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Pearson Education Digital Business and E-Commerce Management

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Additional Information

Authors Dave Chaffey,Tanya Hemphill,David Edmundson-Bird
Barcode 9781292193335
Brand Pearson Education
Edition 7
ISBN 9781292193335
Publication Date 13/06/2019
Publisher Pearson Education