Pearson Education International Business: The New Realities, Global Edition

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Quick Overview

  • ISBN: 9781292303246
  • Authors: S. Tamer Cavusgil,S. Tamer Cavusgil,Gary Knight,John R. Riesenberger
  • Edition: 5
  • Publisher: Pearson Education
  • Publication Date: 10/07/2019
Pearson Education International Business: The New Realities, Global Edition
 
 
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Details

International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z - their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

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Additional Information

Authors S. Tamer Cavusgil,S. Tamer Cavusgil,Gary Knight,John R. Riesenberger
Barcode 9781292303246
Brand Pearson Education
Edition 5
ISBN 9781292303246
Publication Date 10/07/2019
Publisher Pearson Education