Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

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sku: 9780134085968

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ISBN 9780134085968
EDITION 3rd edition
PUBLISHER Pearson Education
DATE PUBLISHED 06 Sep 2015

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Authors	Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein
Barcode	9780134085968
Brand	Pearson Education
Edition	3
ISBN	9780134085968
Publication Date	27/08/2015
Publisher	Pearson Education