Pearson Education Marketing Research, Global Edition

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sku: 9781292318042

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Quick Overview

  • ISBN: 9781292318042
  • Authors: Alvin C. Burns,Ronald F. Bush,Ann F. Veeck
  • Edition: 9
  • Publisher: Pearson Education
  • Publication Date: 06/09/2019
For courses in global marketing.

A conceptual approach and introduction to the field of marketing research

Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.
 
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Pearson Education Marketing Research, Global Edition

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Additional Information

Authors Alvin C. Burns,Ronald F. Bush,Ann F. Veeck
Barcode 9781292318042
Brand Pearson Education
Edition 9
ISBN 9781292318042
Publication Date 06/09/2019
Publisher Pearson Education