Details
Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process.
Additional Information
| Authors | Robin Birn,Patrick Forsyth |
|---|---|
| Barcode | 9780415151344 |
| Brand | Routledge |
| Edition | 1 |
| ISBN | 9780415151344 |
| Publication Date | 26/06/1997 |
| Publisher | Taylor & Francis |
