Routledge Strategic Planning for Public Relations 6E

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  • ISBN: 9780367903848
Routledge Strategic Planning for Public Relations 6E
 
 
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This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

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ISBN 9780367903848
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