Taylor and Francis Event Policy

• ISBN: 9780415548335
• Authors: Malcolm Foley,David McGillivray,Gayle McPherson
• Edition: 1
• Publisher: Taylor & Francis
• Publication Date: 30/08/2011

As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.