Details
Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition, Sport and the Media is the only textbook to combine in-depth analysis of the sport media industry with a clear guide to practical sport media management skills. This updated edition includes a wider range of examples and cases, as well as four completely new chapters covering social media, managing the media, the sports journalist and the role of the sport media manager. A new companion website provides additional teaching and learning materials, including PowerPoint slides, teaching cases and assessment questions.
Additional Information
Authors | Matthew Nicholson,Anthony Kerr,Merryn Sherwood |
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Barcode | 9780415839822 |
Brand | Taylor and Francis |
Edition | 2 |
ISBN | 9780415839822 |
Publication Date | 22/06/2015 |
Publisher | Taylor & Francis |