Taylor and Francis Sport and the Media

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Quick Overview

  • ISBN: 9780415839822
  • Authors: Matthew Nicholson,Anthony Kerr,Merryn Sherwood
  • Edition: 2
  • Publisher: Taylor & Francis
  • Publication Date: 22/06/2015
Taylor and Francis Sport and the Media
 
 
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Details

Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition, Sport and the Media is the only textbook to combine in-depth analysis of the sport media industry with a clear guide to practical sport media management skills. This updated edition includes a wider range of examples and cases, as well as four completely new chapters covering social media, managing the media, the sports journalist and the role of the sport media manager. A new companion website provides additional teaching and learning materials, including PowerPoint slides, teaching cases and assessment questions.

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Additional Information

Authors Matthew Nicholson,Anthony Kerr,Merryn Sherwood
Barcode 9780415839822
Brand Taylor and Francis
Edition 2
ISBN 9780415839822
Publication Date 22/06/2015
Publisher Taylor & Francis