MKT6302 - Promotional Marketing - Semester Two - Subjects - Edith Cowan University - Shop By University - School Locker

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Semester Two
MKT6302 - Promotional Marketing

MKT6302 - Promotional Marketing

Textbooks

CENGAGE AUSTRALIA ebook Integrated Marketing Communications

$79.95
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ISBN: 9780170289030
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CENGAGE AUSTRALIA Integrated Marketing Communications

$164.95

$140.21
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ISBN: 9780170443005
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today.
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