MindTap for Reed/Baird's Strategic Marketing: Decision-Making and Planning, up to 2 terms Instant Access

Strategic Marketing: Decision Making and Planning is a digital-only resource that covers decision making in marketing and shows you its importance in the strategic management of an organisation. The text combines theory with a step-by-step guide to each stage of the strategy development and management processes. Written for those involved in developing and creating marketing strategies, the book emphasises the role of marketing as an organisation-wide process rather than as a stand-alone function. You’ll progress through the text in the MindTap Reader by following a strategic marketing plan project and will build on the plan as you work your way through the exercises, activities, theory and examples in each chapter. Strategic Marketing: Decision Making and Planning, 5e is available only on the MindTap platform.