Cengage Learning ebook Advertising and Integrated Brand Promotion 9E

Be the first to review this product

 
$79.95

sku: 9798214337142

Availability: In stock

 

Quick Overview

  • ISBN: 9798214337142
How to Access eBooks
 
 
Diaries sale Zip Pay Music Mayhem Sale
 

Details

Advertising and Integrated Brand Promotion

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising.

Write Your Own Review

Only registered users can write reviews. Please, log in or register

Additional Information

Authors N/A
Brand Cengage Learning
Edition N/A
ISBN 9798214337142
Publication Date N/A
Publisher N/A