Cengage Learning ebook Global Strategy 5E

Be the first to review this product

 
$79.95

sku: 9798214344669

Availability: In stock

 

Quick Overview

  • ISBN: 9798214344669
How to Access eBooks
 
 
Diaries sale Zip Pay Music Mayhem Sale
 

Details

Global Strategy

The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.

Write Your Own Review

Only registered users can write reviews. Please, log in or register

Additional Information

Authors N/A
Brand Cengage Learning
Edition N/A
ISBN 9798214344669
Publication Date N/A
Publisher N/A