- ISBN: 9781292303246
- Authors: S. Tamer Cavusgil,Gary Knight,John R. Riesenberger
- Edition: 5
- Publisher: Pearson Education
- Publication Date: 10/07/2019
Pearson Education International Business: The New Realities, Global Edition
International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fuelled by the internet and multimedia sources.