Containing a wealth of new material on the governance and management of portfolio and programmes, including how to work with standards and methods, this is a valuable companion for business executives and programme managers as well as a comprehensive resource for students of business, portfolio and programme management.
Digital Marketing, 8th Edition, provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. Digital Marketing links marketing theory with practical business experience to help your students understand digital marketing in the real world.