Details
Poised at the dawn of the Asian Century, innovation in international marketing continues to cut through the turbulence of our economic climate. This fourth AsiaPacific edition of International Marketing is thoroughly revised to capture the cutting edge developments in international marketing, while retaining the integrity of Masaaki Kotabe’s theoretical underpinning.
Additional Information
| Authors | N/A |
|---|---|
| Brand | John Wiley & Sons |
| Edition | N/A |
| ISBN | 9780730305569 |
| Publication Date | N/A |
| Publisher | N/A |
