Details
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.
Additional Information
| Authors | N/A |
|---|---|
| Brand | Macmillan International |
| Edition | N/A |
| ISBN | 9781137516077 |
| Publication Date | N/A |
| Publisher | N/A |
