McGraw-Hill Education Australia ebook Event Management

Event Management: Theory and Practice is a new text that provides coverage of the most important competency units of Certificate III and Diploma of Events in the SIT12 Tourism, Travel and Hospitality Training Package.Click here to view the competency grid for this title. A wide range of case studies, examples and event profiles from cultural, musical, sporting and corporate events provide students with a full and varied understanding of real-world events. These case studies include the Rainbow Serpent Music Festival, Moonlight Cinemas at the Royal Botanical Gardens and the 2000 Sydney Olympic Games. This contemporary and easy-to-read book also includes many vibrant photographs of actual events. This book takes students through the complete process of event management, starting with developing a concept, planning, organising and managing an event. Event Management: Theory and Practice provides detailed content not featured in other event texts including the process of securing visas for international artists or profile speakers; comprehensive review of emerging areas such as environmental sustainability; and extensive legal considerations including artist and venue agreements. The glossary, review questions and accompanying workbook (available separately) provide ample opportunities for students to reinforce the presented theory. This book also includes information on jobs in event management to give a complete understanding of the industry. Key Features Accompanying workbook available separately with extra activities to aid student comprehension Australian and Asia-Pacific examples, case studies and event profiles, including musical, sporting, cultural and corporate events Clear, easy-to-read layout with attractive full-colour photographs Learning objectives, review questions and web links ensure students learn all the skills they need Strong author team with extensive teaching and event management experience Scope Event Management: Theory and Practice is written for students of Certificate III and Diploma of Events in the SIT12 Tourism, Travel and Hospitality Training Package.