Details
The success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and companion, International Business, now in the 12th edition) was based in part on the incorporation of leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.
Additional Information
| Authors | N/A |
|---|---|
| Brand | McGraw-Hill Education |
| Edition | N/A |
| ISBN | 9781260568318 |
| Publication Date | N/A |
| Publisher | N/A |
