Pearson Australia ebook Consumer Behaviour eBook

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  • ISBN: 9781486014347
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A trusted resource for Consumer Behaviour theory and practice. The sixth edition of this Australian text Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making.

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Authors N/A
Brand Pearson Education
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ISBN 9781486014347
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