Details
Consumer Behaviour
The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors.
Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.
Additional Information
| Authors | N/A |
|---|---|
| Brand | Pearson Education |
| Edition | N/A |
| ISBN | 9781488615757 |
| Publication Date | N/A |
| Publisher | N/A |
