Details
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
Additional Information
| Authors | N/A |
|---|---|
| Brand | Routledge |
| Edition | N/A |
| ISBN | 9781136772450 |
| Publication Date | N/A |
| Publisher | N/A |
