Sage Publications ebook The Market Research Toolbox: A Concise Guide for Begin

Be the first to review this product

 
$159.50

sku: 9781483387246

Availability: In stock

 

Quick Overview

  • ISBN: 9781483387246
How to Access eBooks
 
 
Diaries sale Zip Pay Explore Bluey range
 

Details

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

Write Your Own Review

Only registered users can write reviews. Please, log in or register

Additional Information

Authors N/A
Brand Sage Publications Ltd
Edition N/A
ISBN 9781483387246
Publication Date N/A
Publisher N/A