Wiley-Blackwell ebook Value Proposition Design: How to Create Products and S

The authors of the global bestseller Business Model Generation explain how to succeed at the most important and risky part of any business model designing a product or service people will pay for. This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositionswhich is the most important of the 9 building blocks of the Business Model Canvas.