MKT5ACD - Advanced Consumer Decision Making - Semester One - Subjects - La Trobe University - Shop By University - School Locker

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Semester One
MKT5ACD - Advanced Consumer Decision Making

MKT5ACD - Advanced Consumer Decision Making

Textbooks

ebook - Consumer Behaviour: Buying, Having Being

$79.95
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ISBN: 9781488615757
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Pearson Education Consumer Behaviour 4E: Buying, Having Being

$165.95
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ISBN: 9781488616952
Authors: Michael R. Solomon,Rebekah Russell-Bennett,Josephine Previte
Edition: 4
Publisher: Pearson Education
Publication Date: 25/09/2018
Blending local, national and international experiences and knowledge, Solomon creates a comprehensive guide to consumer behaviour. It is the only Australian-adapted marketing text utilising up-to-date content and providing a multi-perspective approach
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