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Taylor & Francis Ltd How to Market Books Taylor & Francis Ltd How to Market Books
Taylor & Francis Ltd How to Market Books Taylor & Francis Ltd How to Market Books

Taylor & Francis Ltd How to Market Books

  • ISBN: 9781138597259
  • Authors: Alison Baverstock,Susannah Bowen
  • Edition: 6
  • Publisher: Taylor & Francis
  • Publication Date: 13/05/2019

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.

$94.99

$80.74

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McGraw-Hill Education M: Advertising McGraw-Hill Education M: Advertising
McGraw-Hill Education M: Advertising McGraw-Hill Education M: Advertising

McGraw-Hill Education M: Advertising

  • ISBN: 9781259815942
McGraw-Hill Education M: Advertising

$97.95

$20.00

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Cengage Learning Electronic Commerce Cengage Learning Electronic Commerce
Cengage Learning Electronic Commerce Cengage Learning Electronic Commerce

Cengage Learning Electronic Commerce

  • ISBN: 9781305867819
  • Authors: Gary Schneider,Charles McCormick,Bryant Chrzan
  • Edition: 12
  • Publisher: Course Technology ISE
  • Publication Date: 26/02/2016
The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

$194.95

$165.71

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Taylor and Francis Hospitality Marketing Taylor and Francis Hospitality Marketing
Taylor and Francis Hospitality Marketing Taylor and Francis Hospitality Marketing

Taylor and Francis Hospitality Marketing

  • ISBN: 9781138927483
Taylor and Francis Hospitality Marketing

$96.00

$80.72

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Pearson Education UK Marketing Management: An Asian Perspective Pearson Education UK Marketing Management: An Asian Perspective
Pearson Education UK Marketing Management: An Asian Perspective Pearson Education UK Marketing Management: An Asian Perspective

Pearson Education UK Marketing Management: An Asian Perspective

  • ISBN: 9781292089584
  • Authors: Philip Kotler,Kevin Lane Keller,Swee Hoon Ang,Chin Tiong Tan,Siew Meng Leong
  • Edition: 7
  • Publisher: Pearson Education
  • Publication Date: 24/08/2017
Pearson Education UK Marketing Management: An Asian Perspective

$122.59

$60.00

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Routledge Introduction to Sport Marketing Routledge Introduction to Sport Marketing Routledge Introduction to Sport Marketing Routledge Introduction to Sport Marketing

Routledge Introduction to Sport Marketing

  • ISBN: 9781138022966
  • Authors: Aaron C.T. Smith,Bob Stewart
  • Edition: 2
  • Publisher: Taylor & Francis
  • Publication Date: 06/01/2015

Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in sport marketing. It outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, to planning and implementation. Now in a fully revised and updated

$90.40

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Mhe Us Essentials Of Marketing Research Mhe Us Essentials Of Marketing Research
Mhe Us Essentials Of Marketing Research Mhe Us Essentials Of Marketing Research

Mhe Us Essentials Of Marketing Research

  • ISBN: 9781260575781
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.

$125.96

$60.00

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Pearson Education Consumer Behavior, Global Edition Pearson Education Consumer Behavior, Global Edition
Pearson Education Consumer Behavior, Global Edition Pearson Education Consumer Behavior, Global Edition

Pearson Education Consumer Behavior, Global Edition

  • ISBN: 9781292269245
  • Authors: Leon G. Schiffman,Joseph L. Wisenblit
  • Edition: 12
  • Publisher: Pearson Education
  • Publication Date: 25/10/2018

For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior

$106.64

$94.27

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Pearson Education Australia Marketing for Hospitality & Tourism Pearson Education Australia Marketing for Hospitality & Tourism
Pearson Education Australia Marketing for Hospitality & Tourism Pearson Education Australia Marketing for Hospitality & Tourism

Pearson Education Australia Marketing for Hospitality & Tourism

  • ISBN: 9781292363516
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

$131.95

$55.00

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A&S SOFTSIDE 1 ECP Think Public Relations A&S SOFTSIDE 1 ECP Think Public Relations
A&S SOFTSIDE 1 ECP Think Public Relations A&S SOFTSIDE 1 ECP Think Public Relations

A&S SOFTSIDE 1 ECP Think Public Relations

  • ISBN: 9780205857258
  • Authors: Dennis L. Wilcox,Glen T. Cameron,Bryan H. Reber,Jae-Hwa Shin
  • Edition: 2
  • Publisher: Pearson Education
  • Publication Date: 20/07/2012
THINK Currency. THINK Relevancy. THINK Public Relations-- The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format.

$133.95

$45.00

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Palgrave UK Print Marketing Strategy, 2e Palgrave UK Print Marketing Strategy, 2e
Palgrave UK Print Marketing Strategy, 2e Palgrave UK Print Marketing Strategy, 2e

Palgrave UK Print Marketing Strategy, 2e

  • ISBN: 9781352011463
Palgrave UK Print Marketing Strategy, 2e

$116.95

$99.41

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